The facts

- A Vibrant Centre for Point Cook

- The Facts

- Demographics

- A Growing Population

- Your Customers

- Spending Potential

- Walker's Experience

Like Melbourne's favourite shopping strips, Point Cook Town Centre has a main street that links with the town square. The streetscape encourages shopper interaction with low-rise architecture, open spaces and access to the local nature reserve through the wetlands plaza.

With convenient access by bike or car, easy parking, and the integration of essential services, retail stores, public and commercial space, Point Cook Town Centre is a dynamic retail & commercial hub. It has become the heart of the community, an environmental gateway, and a focal point for entertainment, walking, gathering and enjoyment.

The centre provides undercover parking conveniently located under Harris Scarfe, Target and Coles with direct access to the shops via travelators and escalators.

• Point Cook Town Centre’s primary trade area comprises Point Cook, Seabrook and Sanctuary Lakes.
• The secondary trade area (north) includes residents of Altona Meadows and Laverton and the secondary trade area (south) draws from Werribee South.
• Both the Primary & Secondary trade areas make up the Main Trade Area.
• There are an estimated 58,000 potential customers in the main trade area today, increasing to 80,000 by 2014.
• Population growth is forecast to average 5.3% pa for the next five years.

A Growing Population

• Population in the primary trade area tripled from 2001 to 2006
• 12% pa average growth expected, from 2007 to 2010 from the primary trade area
• Main trade area forecast growth five times the Melbourne average, to 2014
• Increase in local infrastructure including schooling facilities (Emmanuel College commenced teaching year 8 in 2009), the Point Cook Early Learning Centre (opened in July 2009) and new Point Cook Library. The Brook Bar, Bistro & Function facility located on Sneydes Rd, also celebrated its inaugural opening in June 2009 which will act as a Melbourne base to the Geelong Football Club.

Your Customers

• 45% couples with children (Melbourne average is 37%)
• Larger families with children aged 0-9 years accounting for over 16% of the Main Trade Area population. (Melbourne average is 12%)
• 20% adults aged 30-39 years old (Melbourne average is 16%)
• Primary trade area has higher average per capita income than Melbourne (9% above Melbourne Metro average)
• Median individual income in Point Cook alone is 70% above the median individual income average for Victoria.
• 62% of homes in the Main Trade Area have two or more cars
• 79% of the Main Trade Area population own or are purchasing their home (Melbourne average is 74%)

Spending Potential

• $776m total retail spend forecast for the trade area, in 2009
• Average annual increase of $96m from 2009 to 2014
• As the population grows, a 10% per annum increase in spending is predicted from 2009 to 2014
  

Walker's Experience

Point Cook Town Centre is perfectly positioned to capitalise on the exciting population growth in the Point Cook area. Walker understands the importance of retail partnerships and creating an appealing retail mix. The company has proven experience in the development and management of Broadway Shopping Centre and Rhodes Shopping Centre in Sydney, and The Pran and The Strand retail centres in Melbourne. Walker specialises in developing successful centres inside thriving communities, and does so with sensitivity, a co-operative management philosophy and teamwork.