A Vibrant Centre for Point Cook

Like Melbourne's favourite shopping strips, Point Cook Town Centre has a main street that links with the town square. The streetscape encourages shopper interaction with low-rise architecture, open spaces and access to the local nature reserve through the wetlands plaza.

With convenient access by bike or car, easy parking, and the integration of essential services, retail stores, public and commercial space, Point Cook Town Centre is a dynamic retail & commercial hub. It has become the heart of the community, an environmental gateway, and a focal point for entertainment, walking, gathering and enjoyment.

The centre provides undercover parking conveniently located under Harris Scarfe, Target and Coles with direct access to the shops via travelators and escalators.


The Facts

  • Population growth to average 5.3%pa for next five years
  • 10 minute drive time population of over 135,000 with a local community of around 60,000 households in the total trade area.

Demographics

  • Point Cook Town Centre’s primary trade area comprises Point Cook, Seabrook and Sanctuary Lakes.
  • The secondary trade area (north) includes residents of Altona Meadows and Laverton and the secondary trade area (south) draws from Werribee South.
  • Both the Primary & Secondary trade areas make up the Main Trade Area.
  • There are an estimated 58,000 potential customers in the main trade area today, increasing to 80,000 by 2014.
  • Population growth is forecast to average 5.3% pa for the next five years.

A Growing Population

  • Population in the primary trade area tripled from 2001 to 2006
  • 12% pa average growth expected, from 2007 to 2010 from the primary trade area
  • Main trade area forecast growth five times the Melbourne average, to 2014
  • Increase in local infrastructure including schooling facilities (Emmanuel College commenced teaching year 8 in 2009), the Point Cook Early Learning Centre (opened in July 2009) and new Point Cook Library scheduled to open late September. The Brook Bar, Bistro & Function facility located on Sneydes Rd, also celebrated its inaugural opening in June 2009 which will act as a Melbourne base to the Geelong Football Club.

Your Customers

  • 45% couples with children (Melbourne average is 37%)
  • Larger families with children aged 0-9 years accounting for over 16% of the Main Trade Area population. (Melbourne average is 12%)
  • 20% adults aged 30-39 years old (Melbourne average is 16%)
  • Primary trade area has higher average per capita income than Melbourne (9% above Melbourne Metro average)
  • Median individual income in Point Cook alone is 70% above the median individual income average for Victoria.
  • 62% of homes in the Main Trade Area have two or more cars
  • 79% of the Main Trade Area population own or are purchasing their home (Melbourne average is 74%)

Spending Potential

  • $776m total retail spend forecast for the trade area, in 2009
  • Average annual increase of $96m from 2009 to 2014
  • As the population grows, a 10% per annum increase in spending is predicted from 2009 to 2014
Research information provided by Deep End Services, 2006.


Stage 1 - Construction Fast Facts

  • 15,800m³ of concrete have been used, equal to around 3160 truckloads
  • Approx 1250 tonnes of structural steel was required to complete the new structures.
  • 33,200m² of metal roofing was used, enough to cover around 332 average homes.
  • 76,000m³ of bulk excavation was removed, equal to approximately 12,400 truckloads.
  • 4,400m² of façade glazing was installed.
  • 7500m² of internal & external paving was laid equivalent to 17 tennis courts.
  • A total of 9379m² of landscaping was included in project works.

Stage 2 - Construction Fast Facts

  • The development has been undertaken by Walker Corporation and built by local company Hacer, who have employed over 578 people.
  • Over 35,000m3 tonnes of bulk excavation has been removed from the site.
  • Over 5,300 metres of concrete has been poured over the past month equating to over 250 truckloads.
  • Over 600 tonnes of structural steel has been used to complete the new structure.
  • 10,900 m2 of metal roofing has been used in the construction of Stage 2 - enough to cover around 55 average homes!
  • An additional 15,000 m2 of glazing has been installed to ensure an abundance of natural light within the internal mall space.
  • Over 3,500 m2 of paving has been laid - equal to 9 tennis courts!
  • Over 5,000 m2 of landscaping has been included in the design of project works featuring a variety of native grasses and trees to compliment the existing street façade.

Walkers Experience

Point Cook Town Centre is perfectly positioned to capitalise on the exciting population growth in the Point Cook area. Walker understands the importance of retail partnerships and creating an appealing retail mix. The company has proven experience in the development and management of Broadway Shopping Centre and Rhodes Shopping Centre in Sydney, and the Pran and Strand retail centres in Melbourne. Walker specialises in developing successful centres inside thriving communities, and does so with sensitivity, a co-operative management philosophy and teamwork.





 







Leasing Enquiries

Contact: Trevor Dill
Tel: 02 8273 9611
Mob: 0419 810 303

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New dwelling approvals 2001 – 2006
(in various stages of development)
1000
500
100

New Residential Estates
Lots
VicUrban Boardwalk 422
Lockland Group Waterhaven 325
Peet Innisfail 1711
Peet Point Cook Gardens 191
Links Living Sanctuary Lakes 1334
Australand Lincoln Heath 717
Villawood Alamanda 1305
   
Total new residential lots
6005
* Please note that the above estates are in various stages of completion  






 
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