The Facts

A Vibrant Centre for Point Cook

Like Melbourne's favourite shopping strips, Point Cook Town Centre has a main street that links with the town square. The streetscape encourages human interaction with low-rise architecture, open spaces and access to the local nature reserve through the wetlands plaza.

With convenient access by bike or car, easy parking, and the integration of essential services, retail stores, public and commercial space, Point Cook Town Centre is a retail & Commercial hub. It will also be a community centre, an environmental gateway, and a focal point for entertainment, walking, gathering and enjoyment.

The centre will provide undercover parking conveniently located under Target and Coles with direct access to the shops via travelators and escalators.

Population growth to average 5.3%pa for next five years
10 minute drive time population of over 135,000 with a local community of around 55,00

Demographics

Point Cook Town Centre’s primary trade area comprises Point Cook, Seabrook and Sanctuary Lakes. The secondary trade area (north) includes residents of Altona Meadows and Laverton and the secondary trade area (south) draws from Werribee South. There are an estimated 55,000 potential customers in the trade area today, increasing to 80,000 by 2014. Population growth is forecast to average 5.3% pa for the next five years.

A Growing Population

Population in the primary trade area tripled from 2001 to 2006
12% pa average growth expected, from 2007 to 2010 from the primary trade area
Main trade area forecast growth five times the Melbourne average, to 2014
Emmanuel College a catholic secondary school will commence teaching year 7, from 2008

Your Customers

45% couples with children (Melbourne average is 37%)
Larger families with more children aged 0-9 years than Melbourne average
19% adults aged 30-39 years old (Melbourne average is 16%)
Primary trade area has higher average per capita income than Melbourne
60% of homes have two or more cars
79% own or are purchasing their home (Melbourne average is 74%)

Spending Potential

$776m total retail spend forecast for the trade area, in 2009
Average annual increase of $96m from 2009 to 2014
As the population grows, a 10% per annum increase in spending is predicted from 2009 to 2014

Research information provided by Deep End Services, 2006.

Construction Fast Facts

15,800m³ of concrete will be used, equal to around 3160 truckloads
Approx 1250 tonnes of structural steel is required to complete the new structures.
33,200m² of metal roofing will be used, enough to cover around 332 average homes.
76,000m³ of bulk excavation has been removed, equal to approximately 12,400 truckloads.
4,400m² of façade glazing is to be installed.
7500m² of internal & external paving is being laid equivalent to 17 tennis courts.
A total of 9379m² of landscaping is included in project works.

Walkers Experience

Point Cook Town Centre is perfectly positioned to capitalise on the exciting population growth in the Point Cook area. Walker understands the importance of retail partnerships and creating an appealing retail mix. The company has proven experience in the development and management of Broadway Shopping Centre and Rhodes Shopping Centre in Sydney, and the Pran and Strand retail centres in Melbourne. Walker specialises in developing successful centres inside thriving communities, and does so with sensitivity, a co-operative management philosophy and teamwork.

New dwelling approvals 2001 – 2006
(in various stages of development)

	1000
	500
	100

New Residential Estates	Lots
VicUrban Boardwalk	422
Lockland Group Waterhaven	325
Peet Innisfail	1711
Peet Point Cook Gardens	191
Links Living Sanctuary Lakes	1334
Australand Lincoln Heath	717
Villawood Alamanda	1305

Total new residential lots	6005
* Please note that the above estates are in various stages of completion